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Installing Convert.js

Overview

Convert.js is a lightweight piece of Javascript that allows the Avatria implementation team to simplify and expedite onboarding by injecting code directly into your site.

Convert.js can be used for the following purposes:

  • Avatria configuration of Convert data tagging
  • Execution of A/B tests
  • Implementation of re-ranking and personalization functionality

When Should I Install Convert.js?

Your Convert onboarding specialist will communicate whether the use of convert.js is required for your site. That said, the use of convert.js is generally recommended in a few common cases.

We recommend installing convert.js IF:

  • You want the Avatria team to configure Convert data tagging AND
  • Your site uses an eCommerce platform other than Salesforce Commerce Cloud or SAP Commerce

OR

  • You want to execute an A/B test of Convert

OR

  • You use Shopify or Magento as your eCommerce platform AND
  • You want to enable personalized and/or site search rankings

OR

  • You use a third-party site search platform such as SearchSpring, Algolia, or others

How to Install Convert.js

The convert.js snippet should be installed as high in your site <head> as possible.

Example snippet*:

<script type="text/javascript">
var filename = "convert.www-customername-com.js";
var s=document.getElementsByTagName('script')[0];
var sc=document.createElement('script');
sc.type='text/javascript';
sc.src='https://cdn.avatria.com/convert/js/' + filename + '?v=' + Math.floor(new Date().getTime() / 60000);
s.parentNode.insertBefore(sc,s);
</script>

 

*Your Convert onboarding specialist will provide the exact snippet that should be installed.

 

Frequently Asked Questions

Will convert.js impact my site performance?

On its own, convert.js should have a trivial impact on site performance.

Scripts executed via convert.js may have a minor impact on site performance, but are optimized to ensure that site performance is as fast as possible.

 

Is convert.js required for Convert to run?

No. We recommend the use of convert.js because it can make implementation significantly faster and easier, but if you have any technical concerns, please speak to your onboarding specialist.

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