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Google Analytics Tagging Requirements

Minimum

  1. GA Account and Property created.
  2. Standard pageview tagging implemented across all pages displaying products using GA analytics.js (or similar) JS library and account information for GA property.
  3. Each page which the business wishes to analyze product performance individually must be designated with a unique page URL so that Avatria Convert is able to differentiate customer navigation locations.
  4. Query string parameters that should not cause a catalog navigation location to be differentiated should be excluded from the GA View which Convert is using as it's data source. For example, session IDs, pagination, sort orders, filter criteria, etc, parameters may be excluded if you do not wish to report on the possible variations separately.
  5.  Enhanced Ecommerce plugin implemented and tracking the following data points: 1
    1. Product detail views tracked
    2. Product cart additions & removals tracked, including quantity
    3. Start of checkout process tracked, including cart item quantities
    4. Completion of checkout process tracked, including cart item quantities
  1.  Enhanced Ecommerce plugin implemented and tracking the following data points: 1
    1. Product list impressions tracked 2
    2. Product list clicks tracked 2
    3. Product price tracked on all product related actions (impressions, detail views, cart events, checkouts, purchases, etc)
    4. If product prices are being tracked in GA for multiple currencies, the currency code must be set for all price tracking events
    5. Product brand and category tracked on all product related actions
    6. Revenue, tax, and shipping amounts tracked for all purchases

Notes:

1 All product level tracking (impressions, detail views, cart events, checkouts, purchases, etc) must include the Product ID parameter (aka Product SKU) with the respective Product or SKU identifier which the business prefers to report at. This is required by Avatria Convert and is used as the unique identifier for tracking and reporting on product activities. Product Name is optional, but may help with easier identification or filtering of products within the Avatria Convert tool.

2 Avatria Convert groups all product list activity together according to the product 'list' name that you specify in the tags. Therefore, it is recommended that you use a product list naming convention that represents and identifies the individual navigation contexts which you wish to report at.